Presented In Partnership with the Public Relations Society of America (PRSA)
Simply put, fundraising is a fundamental skill needed for public relations professionals. Advocates and those who support their work must understand the valuable role of private giving, grants, appropriations, contracts and other support offered by public affairs. Fundraising, whether it involves individual donors, corporate sponsors, government grants or crowd-funding sites, is essential to the continued operations and interactive communications campaigns of many of our organizations or clients.
Strategies for identifying, pursuing and winning dollars for our employers or clients are growing more essential. In 2017, charitable giving by American individuals, bequests, foundations and corporations to U.S. charities surged to a record-breaking $410.02 billion, according to Giving USA 2018: The Annual Report on Philanthropy for the Year 2017.
Moreover, while it is possible for one to be a good fundraiser without having public relations skills, one can’t fully grow as a public relations professional without also possessing fundraising expertise. The ability to navigate the fundraising world and maintaining the know-how on crafting strategies will make you a more marketable professional. Concurrently, the Bureau of Labor Statistics also documents the need for more skilled development professionals, stating earlier this year that fundraising jobs will increase 15% over the next ten years, growth they classify as “much faster than average."
Whether you work at a nonprofit, trade association, law firm or university, you can earn a seat at the table when it comes time to develop a framework for raising money. Join us on May 9 to hear from two experts on fundraising principles, best practices, ethics and resources that can enhance your organization and clients as well as advance your career path. Learn from successful case studies on special events and major gift approaches to annual fund and planned giving tactics. Additionally, this session will touch upon how communicators can best manage the donor side, including stewardship and sponsorship relationships.
The five main strategies for nonprofit fundraising that you can assess and implement;
How fundraising and development strategies are becoming more prevalent in public relations and advocacy for organizations and clients;
The trend of social media in fundraising;
Organizations and experts who can offer insights and resources in best practices, campaign case studies and ethics in this growing field; and
How to work collaboratively and effectively with in-house staff or consultants that focus on fundraising and development campaigns. Government funding is often a magnet for private or foundation support
Founder of Progressity, LLC, professional development and events management firm and Sr. Director of Development & External Relations for the Society of Hispanic Professional Engineers
Kathleen's forte is working with nonprofit and corporate executives who have a big vision and need outside expertise to design a plan, build the team, develop the brand, raise the money and apply savvy project management strategies to create rapid forward movement. She is skilled at bringing people together around a common vision and mentoring individuals and teams to excel. Kathleen's clients have included the likes of the U.S. Department of Justice, the U.S. Department of Energy, the Girl Scouts, The Greenbrier Resort and the global nonprofit, the Guardian Angels. She has guided the raising of more than $100 million for various organizations and has been a keynote speaker and trainer for hundreds of audiences. Her acumen, strategic thinking and creativity have guided transformational results for academic institutions, nonprofits, government agencies, economic development organizations and small businesses.
Director of Public Affairs and Advocacy at Asher Agency and a Public Affairs Instructor in West Virginia University’s Integrated Marketing Communications program
Mike Fulton is a veteran communicator and advocate who has helped clients and organizations identify, pursue and win millions of dollars in federal and private sector support for meaningful projects and programs. He worked on Capitol Hill on the House Appropriations Committee before entering PR/marketing. Mike heads up the Washington, D.C. office for Asher Agency and teaches Public Affairs in the West Virginia University Integrated Marketing Communications program.
Discussion Leader - Robert Krueger
Executive Communications Manager, Gensler; and PRSA-NCC Board of Directors
Robert is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firmwide role, Robert works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs. Prior to Gensler, Robert was the Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC.