Back to All Events

Measuring Up: The Importance of Quality Data Management

  • 1717 Pennsylvania Avenue Northwest Washington, DC, 20006 United States (map)

GAIN and Sagac are excited to announce the second event of our joint series Doctor's Orders: Prescription for a Healthy PAC Program, focused on the 'prescription' for building a successful PAC.

When it comes to running an effective PAC program, it’s important to understand both the causes of common problems and the solutions to getting things back on track so you can grow participation and receipts and get your voice heard.

The second session of this four-part series, Measuring Up: The Importance of Quality Data Management, will tell us the importance of setting measurable goals, tracking your program activities and uncovering how best to resonate with your audience so you can use data to your advantage.

The event is generously hosted by Barnes and Thornburg at 1717 Pennsylvania Ave. NW. Lunch will be provided.

Confirmed speakers:

  1. Moderator: Lauren Rahill; Marketing Director – Sagac Public Affairs

  2. Kelly O’Donnell; PAC Manager, Government Affairs – TriNet

  3. Betsy Savage; Sr. Manager, Political Programs – Walmart

  4. Bridget Sewell; Assistant Vice President, Political Engagement – American Property Casualty Insurance Association

  5. Chad Taylor; Head of Strategy and Planning – Sagac Public Affairs

We have designed this event to fully comply with US Senate Rule 35.1(d)(1), US House Ethics Manual pp. 41-47, and the U.S. Executive Branch Gift Rules regarding the “widely attended event” exception to the gift rules. US Senate and House staff are advised to consult with the US Senate and House Ethics Committee to confirm this analysis. US Executive Branch employees are advised to consult with their agency counsel. State and municipal employees are advised to consult with their agency counsel as to applicable gift rules for their jurisdiction before participating in the event.