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D.C. Decorum: Media Management & Speed Training

Thursday, October 19,5:30 pm-7:30 pm


GAIN’s Mentor Committee is proud to present the third event of its ‘D.C. Decorum’ workshop series, centered on the proper – yet distinctive – methods of conduct that are sure to set you apart from the crowd in Washington D.C.

Please plan to join us for an in-depth workshop at 5:30 PM on Thursday, October 19th, at the offices of Levick for ‘D.C. Decorum: Media Management & Speed Training.’ The objective of this hands-on workshop is to help GAIN members from every GR background feel more confident when speaking to reporters, and give them the tools they need to control a narrative.

GR and communications professionals are frequently required to engage with the media to defend the actions of an employer, corroborate stories, or disseminate positive messages. GAIN Mentors’ ‘Media Management & Speed Training’ workshop will teach attendees how to converse with reporters and tell a story that cuts through the noise of Washington’s 24-hour news cycle. The GAIN moderator and group leaders lead a speed media training activity, followed by a happy hour for networking and follow-up conversation.


  • Heather Wilson, EVP, Managing Director, Crisis & Strategic Communications, MMWPR: Group 3 – Managing the Negative – How to Mitigate Damage from Negative Stories and Control the Narrative; Objectives: Participants will learn what information talking points should address and how to prepare surrogates. Participants will learn how to define the following terms: correction, clarification, editor’s note, retraction. Participants will also learn how to avoid a PR crisis.
  • Evan Nierman, Founder & Principal, Red Banyan: Group 4 – Best Practices for TV Interviews; Objectives: Participants will learn dos and don’ts for TV/video format interviews across several areas: clothes, eye contact, staying on message, ignoring distractions.
  • Fred Frommer, Head of Sports Business Practice, Dewey Square Group: Group 2 – How to Engage with Media When You Have Something to Say; Objectives: Group participants will learn how to choose reporters/publications based on the audience they would like to reach and how to make a simple message newsworthy.
  • Levick Staff: Group 1 – Best Practices for GR professionals Who Engage with the Media; Objectives: Group participants will learn what to do and say to a reporter before agreeing to discuss a certain topic. Participants will be able to define the following terms and how to use them: speaking on the record, off the record, on background, and declining to comment.

GAIN’s mission is to ‘Inclusively Connect DC’ by helping government relations professionals at all stages of their careers develop and fine-tune their advocacy skills and attending our new ‘Decorum’ workshops is a great way for newcomers, seasoned professionals, and everyone in between to learn the ropes and sharpen their skills.

We look forward to seeing you October 19th!

We have designed this event to fully comply with US Senate Rule 35.1(d)(1), US House Ethics Manual pp. 41-47, and the U.S. Executive Branch Gift Rules regarding the “widely attended event” exception to the gift rules. US Senate and House staff are advised to consult with the US Senate and House Ethics Committee to confirm this analysis. US Executive Branch employees are advised to consult with their agency counsel. State and municipal employees are advised to consult with their agency counsel as to applicable gift rules for their jurisdiction before participating in the event.


Thursday, October 19
5:30 pm-7:30 pm
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1900 M Street, NW
Washington, DC 20036 United States
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